The room is the third part of a read on Pro and Max, after the people and before the business. You reach it from its line in the sidebar or from the next step on the read's overview. It gathers people built from the quotes of the people found, and you talk to them. What they say is rehearsal, not evidence, and the room says so in type on every visit. Each person shows the quotes they rest on.
Fig. 1 · Opening the room
Before a room exists, the room has one button, "Open the room". Opening it starts nothing else in the read. We sort every quote of the people found into groups of people who are alike, build the eight largest groups into people, and the first five enter the room. The others wait on the shelf beside it, and you can add one or remove one at any time. The sample read has no room, so you'll see one only on your own idea.
Fig. 2 · Talking to the room
You can message the whole room or one person in it. A message is one of six kinds.
- something you say
- a banner ad, shown as a picture
- a landing page, by its address or as pasted text
- a piece of content you'd publish
- a price you name
- your offer, said the way you'd pitch it, from the facts on the idea
Each person is one representative of the people who said the same things in the people, speaks as themselves, and answers in character, in the words of their quotes. They remember only what they heard, which is what you sent to the room or to them since they joined, and their own answers. Every person you address writes one answer, and each answer draws from your window. A message to a room of five costs five answers, and a message to one person costs one.
Fig. 3 · Where the room stands
After every exchange, the room writes one line on where it stands and one on who moved and why. "Suggest the next move" puts the message we'd send next in the box when you ask for it, and you can change it before it goes.
Fig. 4 · Finishing the room
Finish writes what the room found, and the page shows it in place of the conversation, with the message history one tap away. It holds the room's line, the buying sentiment of the room and of each person (a steal, worth it, reluctant, too good to be true, probably a scam, only if it were free, not even for free), where each person ended, how to sell it (speaker notes for selling to a new customer like them: what to lead with, what they'll ask next, what to say about the price, what to leave out, the brief for a sales call, a campaign or your site), what in your offer mattered and what didn't land (up to five lines each), the one pivot that would most raise the room's sentiment if there is one (another benefit put first, scope added or cut, a different customer; a lower price only when someone in the room named the price they'd pay), and what each person needed to hear first. We read the turning points from how each person's answers changed, and we never invent one. A finished room is read-only. A new room on the same read starts with the same people, built once and kept, and nobody in it remembers the last one.
Fig. 5 · The room in the export
The export carries the room's people, every exchange with its kind, and the finish. A shared read never carries the room. A room also exports on its own, what it found first: from the button under what it found, or from your agent with export_room. It's built to brief an agent on a campaign, a sales script or your site, with the quotes each person rests on in full.
Fig. 6 · The room from your agent
Your agent reaches the room with five tools: open_room, send_to_room, read_room, finish_room and export_room. Each one spends what the same step spends on the page. On Free, each one answers in plain words that the room is on Pro.