A CFO, a CMO, a CTO and a growth lead each read the sample and named what they'd bet against. With Pro or Max, these four seats give their opinions on page three once the five questions are scored.
Fig. 1 · What it looks like on the sample read
On the sample read, each seat names what it bets against and why, in a short paragraph that points at its sources. The CTO's opinion, which cites two sources from the read, opens with "I bet against a fixed five-food list remaining reliable for a whole week."
Under the four sits one line on where they split. On the sample, that line says their bets differ rather than conflict, and then names each one. The CFO questions the subscription economics, the CMO rejects a generic picky-eater positioning, the CTO questions whether the inputs hold still, and the growth lead tests paid repeat use.
Fig. 2 · What it rests on
The four read the same pages as everything else in the read, the people, the sellers and their prices, and the scores. Each one stays in its own lane. The CFO weighs the price against what the person who pays spends today, the cost to serve one customer, the fees and what a customer is worth. The CMO asks whether the idea can be said in one sentence in the words the people already use. The CTO asks what has to be built, what can be bought and what could be switched off, and the growth lead asks where the first ten customers come from and what brings them back.
All four are written in one pass, and each says where it differs from the others. Every opinion cites the sources it rests on, and you open them from their numbers like any other line in the read.
Fig. 3 · What "no source says this" means here
These four are opinions, and the sources under each one show what it rests on. Where a seat names something the read doesn't hold, such as fees, churn or cost per customer, it says the number is missing and doesn't invent it. On the sample, the CFO names the numbers it lacks rather than inventing them.
Fig. 4 · Which plan runs it, and what would change it
Pro and Max run it on page three, once the five questions are scored, because the four read the scores too. It runs again whenever the scores do, so any change that runs the scores again runs this section with them (Iterating). The next steps close the page after it, and the rehearsal of your price sits just before it.