Coldbluff

Fig. 1 · Ask

Built is not sold. Find out who has the problem, who pays, and the one test that ends in a sale.

No card · criteria shown before the read · a source on every line

Describe the idea the way you'd tell a friend, or paste the address of the site you've shipped and we start from what you built. Your coding agent can run the same read before it builds, with the same limits and the same no. Connect it.

Fig. 2 · One count

101 people · 7 places

We count who wrote about the problem before anyone asked them.

A person counts when they state the problem, ask for a fix or name something they use for it. On the sample, 89 stated it, 10 asked and 2 named what they use, out of 212 posts on topic, and the 111 posts with nobody in them are counted as set aside, so you know what the count is out of. A kind word enters neither number.

How we judge

101 of 212

A grid of 212 squares, one per post on topic: 6 filled, 95 outlined in ink, 111 outlined in grey.

A sample read of our own idea · a meal planner for parents of picky toddlers that builds a week of dinners from the five things the kid will eat · 2 Oct 2026 · Open it

Fig. 3 · The people to write to

Each one opens its post

Every person we count is a post you can open, with a handle, a place and a date.

You read what each one wrote and write to them in your own words. On the sample they're spread over 7 places, and the read says which ones the people are in.

Three of the 101 · the sample read

Fig. 4 · Who already sells to them

7 products · 6 print a price

You see who already sells them something close, and what they charge.

The free read looks up the products the people name and the ones a list page or a thread mentions, and reads the price off each one's own site. On the sample, 7 sell parents something close and 6 print a price, so you see yours beside theirs before you show it to anyone.

  • Little Lunches$4.17/mo
  • The sample’s own price$5 a month
  • Little Spoon$6.49
  • Picky Eater Toddler Meal & Snack Rotation$7.00
  • Bagel Bites$8.99
  • Ollie$9.99/month
  • My FreezEasy$12 a month

Lowest first · printed prices, as the sellers' own pages show them · the sample read

Fig. 5 · Five questions, scored

The criteria are written before we read

Five questions, each scored from a share of what we read.

  1. 1ProblemWhat is the problem, in the words of the people who have it?
  2. 2SuffererWho has it, how often, how badly?
  3. 3SolutionDoes the idea solve it, and who already sells that?
  4. 4BuyerWho pays, who decides, who uses, and are they the same person?
  5. 5DistributionWhere are they, what does it cost to reach them, and what happened to people who tried?
012345

  1. 47% · level 5 of 5

  2. 31% · level 2 of 5

  3. 33% · level 3 of 5

  4. 5.9% · level 1 of 5

  5. 16% · level 2 of 5

what the evidence showswhat is left to earnpoint at a name or a cell for the counts

The first read answers the first three. Pro answers who pays and where they are, and scores the idea on all five. We write down what would make us say no before we read anything, a question with too few posts behind it gets no score instead of a zero, and when we find nothing, we say so.

Fig. 6 · The tests

Pro · you run them

Pro ends with the tests to run, in order, and the last one asks someone to buy at your price.

Each test has a deadline, the count that would stop it, written before it runs, where to find the people, and the message to send. On the sample, 3 purchases out of 20 people shown the price keep the idea going, and 2 do not, with the reason written down.

“Fewer than 3 purchases from 20 distinct parents who see the $5 a month offer: willingness to pay at the stated price is not established.”

Sourced · the sample read's last test
  1. 1Who pays7 days
  2. 2Who has the problem7 days
  3. 3Where they are14 days
  4. 4The offer14 days
  5. 5A purchase, at your priceends in a sale · 14 days

A sample read of our own idea · a meal planner for parents of picky toddlers that builds a week of dinners from the five things the kid will eat · 2 Oct 2026 · its last test asked $5 a month · the days are your tests, the read takes minutes

Fig. 7 · Where they are

Pro · 4 places, in order

The places to show up, ranked by what happened to the builders who tried.

Pro ranks the places where the people are, each with the result the builders who used it wrote about. The first test runs in the top one, so you start where the record is best, and the read says what to count there.

How the ranking is made
  1. 1r/toddlers and r/Parenting
  2. 2Facebook parent groups
  3. 3What to Expect and BabyCenter forums
  4. 4SEO

Fig. 8 · Before anyone real

Pro · a rehearsal, labelled as one

Try the price on five people built from the quotes before you try it on anyone real.

Pro builds five people from what the people found wrote, and you put the price, the page or the offer to them first. They're a rehearsal, and the read says so every time you open it.

The five people
Five people built from the quotes, and the five things you can put to them: a question, a price, a landing page, a banner ad, the offera question1a price2a landing page3a banner ad4the offer5built from the quotes · one thing you can put to each

Fig. 9 · What it costs

Monthly · stop any time

The first read is free. Pro is $20 a month, and one idea fits in the month.

No card for the first read. Pro is billed monthly and you can stop after the first, with the read and its tests still yours. The first 100 accounts get one question by email, with half off the first month for an answer. What Pro unlocks

Free$0the first read
Who has the problem, each one a post you can open
The posts we set aside, counted
Who already sells them something close, at what price
Your agent, on the same read
Pro$20a month
Who pays, out of who has the problem
Where they are, ranked by what happened to others
The tests, in order, each with a deadline, the count that stops it and the message to send
Five people to rehearse the pitch on
The whole read as one document

Fig. 10 · Get a read

No card

The first read is free.

Describe the idea, or paste the site you shipped. You get who has the problem, in their own words, and who already sells them something close and at what price, each line with its source.

How we judgeThe sample readConnectPricing