The sample ends with five tests, and the last one asks 20 parents to pay $5 a month. Each test says what would stop it and where to find the people for it. This section closes page three on Pro and Max.
Fig. 1 · What it looks like on the sample read
On the sample read the section set 5 tests, in order. The first two go after who pays and who suffers it most. The third points at the first move of the channel plan and takes its result, rather than writing a second test for the same threads. The fourth tries the offer on 20 parents, and the fifth asks for money.
Each test names what to do, where, how many, and how many days it gets. The first gets 7 days and looks at 20 parents' public posts in r/toddlers and r/Parenting for anyone who says they pay for a meal planner. The last test puts the offer at $5 a month in front of 20 parents, taking the plan's buyer value and its no to Meta ads as given. What would stop it reads "Fewer than 3 purchases from 20 distinct parents who see the $5 a month offer: willingness to pay at the stated price is not established."
Above the tests sits one first step for this week, and under them a note on what each result leads to. The lines that sum up the plan carry their labels like everywhere else. One of them, sourced from a builder's report, says distribution remains unproven in the chosen parent rooms: one builder reports a paying user from a reply, but the excerpt does not name either subreddit.
Fig. 2 · How the tests are written
There's one test for each weak question, and the sale test comes last. Each test gets its line of what would stop it before it runs, written as a count you can check, such as fewer than 3 of 20. Each one also says what to measure and what doesn't count, and on the sample, buying food doesn't count as paying for a planner. Why every plan ends in a sale is on How we judge.
The places in each test come from where those people are, and the weak questions come from the five questions.
Fig. 3 · What "no source says this" means here
The tests are a plan, so they carry no sources of their own. The lines under them do. On the sample, the line on who pays is sourced from the parents' own posts: they describe food workarounds, not payment for planning. That gap is what the first test goes after.
Fig. 4 · Which plan runs it, and what would change it
Pro and Max run it as the last section on page three. It runs again whenever the scores or the places run again, so a change to the idea in one sentence gives you a new plan for the new idea (Iterating). The whole read, with the tests, comes out as one document in the export.